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Persuasive Legal Writing: Winning with Words with William Bernhardt


Live webinar with chat*
includes 30 day replay

9:00 am – 10:30 am (Pacific)
10:00 am – 11:30 am (Mountain)
11:00 am – 12:30 pm (Central)
12:00 pm – 1:30 pm (Eastern)
1:00 pm – 2:30 pm (Atlantic)


*This program features real-time audio of the presenter with synchronized presentation slides, and a chat feature that allows for live Q & A. SK attendees please verify whether you align with Central (MB) or Mountain (AB) time based on season and location.

Registration Fee

Save $25
Register on or before September 15, 2017
$135.00 + HST


Register after September 15, 2017
$160.00 + HST


ON:This program is approved for 1.5 CPD hours, including 0.5 Professionalism hours.

BC: This program has been approved for 1.5 CPD hours.

SK: This program has been approved for 1.5 CPD hours.

NB: This program has been approved for 1.5 CPD hours.

Lawyers in all other mandatory CPD jurisdictions may count their actual attendance at the program towards their CPD requirement/plan.

Seminar Partners is an Accredited Provider of Professionalism content by the Law Society of Upper Canada, and a pre-approved CPD Provider of the Law Society of British Columbia.

Technical Information:

Live webinars allow you to hear faculty and see their presentation slides, and ask questions by chat. There is no video feed of the presenter(s). You will need a current web browser (Chrome 11, Safari 5 and up, Internet Explorer 8 and up), a wired (better than wireless) connection to the Internet of at least 2 Mbps, and Adobe Flash Player 12 or higher. You can test your internet speed/bandwidth here. You can find out whether you have Adobe Flash Player installed here. You can download the player directly here. If you miss the live program, you can access the archive, at your convenience, for 30 days.

Satisfaction Guarantee

Satisfaction Guarantee:At Seminar Partners, we guarantee the quality of our programs. In fact, 98% of our participants say they would recommend the program they have taken to their colleagues. If, after having attended a program in its entirety, you are not satisfied that the program has enhanced your understanding of the subject, and you notify us of this in writing before leaving the venue, we will give you a credit toward another program of comparable price.

Who Should Attend

This information-packed webinar is designed for busy lawyers looking to concentrate important persuasive writing advice into a short course.

About the Program

In this convenient, practical presentation, William Bernhardt, lawyer and New York Times bestselling author of more than forty books, shows you simple, easy-to-implement techniques that will make any lawyer’s writing more persuasive. New attendees and repeat fans of Bernhardt’s writing programs will appreciate how he uses powerful onscreen examples to apply his 10 steps to superior legal writing to briefs, factums and other persuasive documents, explaining how each and every section can be strategically executed, considering both text and subtext, to produce a favourable result. Topics include:

  • the importance of strategic issue-framing;
  • capturing a reader’s imagination (the best way to persuade);
  • building a bulletproof argument;
  • giving your documents focus and direction;
  • setting a winning tone from the first sentence; and,
  • creating a compelling story.

You’ll leave with proven methods to earn the trust of judges, and increase your chances of winning.

Meet Your Presenter

William Bernhardt

William Bernhardt spent ten years as a litigator and partner at one of Oklahoma’s most prominent law firms. While practicing law, he received awards from Legal Services of Eastern Oklahoma and the Oklahoma Bar Association. Barrister Magazine named him one one of the top twenty young lawyers in America. After his Ben Kincaid courtroom drama books consistently hit the New York Times bestseller list, he left the practice of law to write and teach writing full-time. He has sold more than ten million books worldwide. In addition to his law degree, Bernhardt holds a Master's Degree in English Literature, giving him a unique resume as the only legal writing instructor in the nation who has had academic acclaim, a successful, award-winning law practice, and numerous New York Times bestselling novels. He has twice won the Oklahoma Book Award for Best Fiction, and has received the Southern Writers Guild's Gold Medal Award, and the H. Louise Cobb Distinguished Author Award. He is the youngest author inducted into the Oklahoma Writers Hall of Fame.

Program Schedule (Eastern)

12:00 pm - 1:30 pm


Fundamentals of Persuasion

  • Analyzing the Audience
  • Establishing Credibility
  • Thinking Logically on Paper
  • Harnessing Emotion

Writing to Persuade

  • Using All Five Modes of Persuasion
  • Framing the Issue
  • Strategically Presenting the Facts
  • Finding the Best Argument for Success

Program Evaluation

Reviews from past program attendees

“Entertaining and thought-provoking, providing thorough and helpful information.”
“Surpassed all expectations! Should be mandatory for all new-and not so new-attorneys!”
“Bernhardt's humour, expertise, passion, and respect for the art of writing was exceptional.”
“Very clear and practical with everyday application.”
“As a result of attending this CLE, I felt my writing improve the very next day.”
“Terrific content and coverage of a topic that all lawyers probably grapple with.”
“Mr. Bernhardt did a superior job. Clear but thorough material presented with mastery and integrity.”


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