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Managing Impressions: The Lawyer's Guide to Powerful Presentations


Live in-person
9:00 am – 4:00 pm (Eastern)
Global Knowledge Training Centre
2 Bloor St. E., 31st Floor • Toronto


Live webcast
includes 30 day replay*

6:00 am – 1:00 pm (Pacific)
7:00 am – 2:00 pm (Mountain)
8:00 am – 3:00 pm (Central)
9:00 am – 4:00 pm (Eastern)
10:00 am – 5:00 pm (Atlantic)


*This program features real-time video and audio of the presenter with synchronized slides, and the ability to ask questions by web chat, and receive real-time answers by video. SK attendees please verify whether you align with Central (MB) or Mountain (AB) time based on season and location.

Registration Fee

Save $50.00
Register on or before May 4, 2017:
$445.50 + HST


Register after May 4, 2017
$495.00 + HST


ON: This program is eligible for up to 6.0 Substantive hours.

BC: This program has been approved for 6.0 CPD hours.

SK : This program has been approved for 6.0 CPD hours.

NB: This program has been approved for 6.0 CPD hours.

Lawyers in all other mandatory CPD jurisdictions may count their actual attendance at the program towards their CPD requirement.

Seminar Partners is an Accredited Provider of Professionalism content by the Law Society of Upper Canada, and a pre-approved CPD Provider of the Law Society of British Columbia.

Try Before You Buy!

If you can see and hear this test video, you should be able to stream our live webcast, assuming you have adequate bandwidth. Each viewer requires 2 Mbps of dedicated bandwidth for standard definition viewing, so we recommend an internet connection with a minimum download speed of 5 Mbps. A download speed of 10 Mbps should support high definition viewing, remember, if you are on a shared network, you need 2 Mbps of bandwidth just for you i.e. after you allow for the bandwidth usage of others on the network. You can test your bandwidth here. Our webcasts are best viewed in Google Chrome. Users of the most current version of other browsers, including Safari and Edge (comes with Windows 10), should have no difficulty viewing our webcasts. For users with non-current browsers, Adobe Flash Player 12 or higher may be required. You can find out whether you have Adobe Flash Player installed here. You can download the player directly here, and then try our test video again. If you are in a large organization, a firewall could be preventing you from playing the test. Contact us to find out how to fix this.

Satisfaction Guarantee

Satisfaction Guarantee:At Seminar Partners, we guarantee the quality of our programs. In fact, 98% of our participants say they would recommend the program they have taken to their colleagues. If, after having attended a program in its entirety, you are not satisfied that the program has enhanced your understanding of the subject, and you notify us of this in writing before leaving the venue, we will give you a credit toward another program of comparable price.

Who Should Attend

As a lawyer, you will be called upon to deliver “the message” throughout your career. Now is the time to learn and adopt strategies that will make you more effective every time that calling comes.

About the Program

You know very well what you want to say. The key to effective communication, though, is delivering your message so that the audience - be it judge, jury, co-workers, clients, or opponents - in person, on the phone, or via video - has no doubt what you mean. Nothing commands more professional respect, or is a greater asset to effective representation, than clear, concise communication. Managing impressions is not a gift of birth, it is a learned skill. Susan Jones has been teaching this skill to successful trial teams across North America for over a quarter of a century. In this course, she will provide you with hundreds of strategies and simple techniques for refining and projecting your professional image in dozens of potential situations.

Meet Your Presenter

Roger J. Dodd

Dr. Susan E. Jones is the founder of Jury Research Institute in Alamo, California, one of North America’s most respected jury consulting firms. A pioneer in the fields of jury research and persuasion, her studies have shattered many commonly-held beliefs. She has personally observed more than 3,000 juries deliberate, gaining unique insights possessed by few others. For over 25 years Dr. Jones has successfully assisted litigators in virtually every area of civil litigation, helping hundreds of Fortune 500 companies craft and pre-test winning trial strategies in cases with millions or billions of dollars at stake. Dr. Jones is a sought-after lecturer by hundreds of national, state and local bar associations and corporate counsel associations, and is often asked to lend her expertise to publications like the Wall Street Journal and Business Week. She has authored dozens of articles and book chapters for legal publications, including American Jury Trials, Trial Magazine, Law and Human Behavior and The Practical Litigator. She also served on the editorial board of Law and Psychology Review. A licensed psychologist in California, Dr. Jones received her Ph.D. from the University of Alabama.


Program Schedule (Eastern)*

8:30 am Registration


9:00 am - 12:15 pm

  • The Psychology of Persuasion
  • Impression Management
  • Speaking to an Audience of 1-100, with or without advance notice
    • Presentation structure
    • How to practice
    • Inoculation against jitters
    • Managing distractions
    • Dealing with questions and group discussion
  • The Playbook and Formulas to Fall Back On
  • Clear & Concise = Memorable & Favorable


12:15 pm - 1:00 pm Lunch break


1:00 pm - 4:00pm

  • Exhibits with Impact
    • Color, content and repetition
    • Your theme guides your exhibits
    • Simple images for complex issues
  • Specific Tactics for Communicating with:
    • the Bench
    • Jurors
    • Superiors or Subordinates
    • New and Prospective Clients


4:00 pm Wrap-up and Program Evaluation


*Both the morning and afternoon sessions include a 15-minute break.

Here’s what past attendees have said about Sue Jones' programs:

“Excellent command of the subject matter. The best CLE yet!”
“Dr. Jones’ upbeat presentation kept me thinking with her.”
“Packed with terrific tips! I can use this information immediately.”
“Lively presentation with no lulls and lots of visuals, excellent workbook accompanying the seminar.”
“Very practical, concise & responsive to tough questions.”
“Organized and presented clearly. Good flow.”


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